graphic design / layout / concept development / branding / typography / Adobe Illustrator / Adobe InDesign / experimental
Reimagining the Chicago Transit Authority's visual identity and user experience with an experimental focus on implementing playful aesthetics. My goal was to incorporate love, city pride, and whimsy. How can visual design make a commute more enjoyable? Using research techniques and Adobe design and mockup tools, I imagined and created a new brand identity for the CTA.
